Storefront Channel Letter Signs

Channel letter signs are highly effective, eye-catching signs that engage consumers with your business. Trust Saber Sign Solutions, an Austin sign company, for all of your storefront channel letter signage needs.

What is a Channel Letter Sign?

Channel letter signs are commonly seen on storefronts above the entrance to the establishment, although you will also find them on large monument signs near the street. They are characterized by their three-dimensional graphic elements (usually the company name and/or logo). They are mounted on an individual structure with a separate illumination system.

Channel letter signs are often mounted on a structure called a “raceway” or “wireway”, which is a nondescript narrow box immediately behind the sign, often painted to blend with the building, and which in turn is installed on the building. The raceway or wireway encloses power components where appropriate.

Channel letters are usually illuminated signs.

Essentially, a sign that is shaped by its letters or a logo, has room within each letter or logo to contain lighting elements, and utilizes the third dimension to improve visibility or make the sign “pop”, is a channel letter sign.

Why Invest in a Channel Letter Sign?

There are multiple benefits that come with investing in a channel letter sign. As a business owner, you want to capture attention, increase your visibility, and improve brand recognition with a professional sign that reflects the quality of your business, and have a durable solution that will serve you well for years to come.

Increased Readability & Brand Awareness

Channel letter signs offer the trifecta of attention-grabbing signage – endless customization options, eye-catching illumination, and high readability. Your customers will know exactly where to find you, day or night.


Channel letter signs can be made from a variety of materials, the most common being aluminum and acrylic. Not only does this mean that your sign will stay looking beautiful for longer, it will also hold up against the elements.

To withstand most winds and heat, to ice, to and direct sun exposure, the materials commonly used for channel letter signs are designed for durability.

Save Money & The Environment

Most signs are now built to use LED bulbs for illumination. When you choose LED bulbs to light your sign, you’ll be saving money and doing good for the planet. LED bulbs are highly energy efficient, lowering your electrical consumption, and cost much less to replace.

Why Work With Saber Sign Solutions

Saber Sign Solutions provides expert sign design, fabrication, installation, maintenance, repair, and even permitting services. We can assist you with every stage of your signage needs, from initial idea to ongoing service and repair.

We don’t expect our client to speak “sign language” – we are here to walk you through the process of identifying your needs, discussing options, and helping you get the signage that best meets the needs and vision of your business.

Our customers trust us to deliver high-quality work that we stand behind, and to engage with them at every step where they need us. When you work with us, your sign will not only increase brand awareness, but give your business a professional, established feel. People will know where to find you, no matter where you are.

Plus, we’re experts at navigating the red tape associated with permitting signs. Over our years of business, we’ve developed strong relationships with city officials and agencies – our permit submissions are more efficient and effective, with higher approval rates than most other sign companies.

For businesses in the Austin, Leander, Cedar Park, Georgetown, and Round Rock areas – make Saber Sign Solutions your provider of choice.