How Does A Commercial Vehicle Wrap Differ From A Personal Wrap?

August 30, 2024

For those looking to customize their car, truck, or van, vehicle wraps are a very popular option. However, there is a difference between wraps geared towards personal vehicles, and commercial wraps – those used by businesses on their commercial vehicle fleet. This is because businesses typically have very different goals and needs when it comes to vehicle graphics and wraps.

If you’re looking for a professional commercial wrap that aligns with your goals, having a detailed discussion with your wrap company will help ensure alignment with your expectations and budget.

Keep reading to find out more about the difference between commercial and personal wraps, as well as how a commercial wrap from Saber Sign Solutions can help your vehicle fleet stand out from the competition.

Business & Commercial wraps

Commercial vehicle wraps are a great option for business in a variety of industries. Businesses who apply graphics and wraps to their vehicles typically have the following goals:

Creating or Boosting Brand Recognition

Clearly displaying the logo, colors, and fonts of your business creates or reinforces existing brand recognition as your fleet travels around your service area – it’s like a moving, constant advertisement for your company.

Additionally, commercial wraps are custom and can be used across multiple vehicle types, meaning your whole fleet will look consistent, recognizable, and professional.

When it comes to determining the right information to display on your design, and finding the perfect layout to catch the eyes of potential customers, let Saber Sign Solutions help.

Reinforcing Company Professionalism

Whether a vehicle is sitting at your storefront, driving around the streets of your city, or pulling into a customer’s driveway, commercial wraps add an extra element of professionalism to your commercial fleet.

Your customers will know that you’ve arrived with your best foot forward, and passersby will view your business as a team of trustworthy experts.

Advertising & Marketing

Not only does your logo and branding make your vehicle a great marketing tool, commercial wraps are fully customizable, allowing you to promote your company’s name, phone number, address, list of offerings, or other value proposition to your customers.

Similar to the brand recognition component, companies of any size can benefit from investing in commercial vehicle wraps for advertising purposes:

Small businesses can begin to create a presence in the local market and begin the journey to becoming a top-of-mind brand for customers.
Medium-sized businesses can use vehicle wraps to reinforce their existing presence. These wraps can also act as a promotion of word-of-mouth advertising.
Large businesses can use vehicle wraps to alert local customers of their presence in a new area, or even further customize the information displayed on the wrap to appeal to a local audience.

Pragmatic Budget Usage

Part of owning or managing a business is knowing how to spend your marketing budget wisely, and with the highest potential for return on investment.

Commercial wraps are a great option for prolonged, ongoing marketing efforts, as business owners typically prioritize the visibility of their brand and messaging over detailing that is only visible close-up or from the interior of the car.

Not to mention, gone are the days of determining the best location to place a billboard, poster, or roadside advertisement. Commercial vehicle wraps go where your fleet goes – all over the streets and neighborhoods in your city.

What’s Covered With Commercial Wraps?

Many businesses have already taken advantage of the benefits of commercial wraps. When shopping for a commercial wrap provider, it’s important to note that these types of wraps don’t cover the entirety of the vehicle. Some examples of this include:

Vinyl coverage between body panels or between doors
Vinyl coverage inside the vehicle
Vinyl coverage in difficult-to-reach areas (such as between the back of a truck cab and the truck bed)
Vinyl coverage in deep recesses such as headlight and taillight recesses or screw or bolt deep recesses
Covering rear-view mirrors, hinges, or door handles
Areas that require removing and reinstalling complicated or heavy hardware

Between cab and bed

Inside door interior

Hinges or between body panels

Examples of completed commercial wraps:

Full commercial wrap on gray truck

Full commercial wrap on a white van

A high-quality commercial wrap, however, will provide a business with more than just the branding and advertising they need on their vehicle or fleet. Saber Sign Solutions installs wraps using quality vinyl and laminates that are appropriate for the design desired, in a manner that is meant to maximize the life of the vinyl on the vehicle.

How Are Personal Wraps Different?

Compared to a commercial wrap, personal wraps have a few distinct differences.

Personal wraps are meant for individuals who are looking to enhance or change the appearance of their personal vehicle. They are more suited for someone who is focused on the fine, visual results of wrapping their vehicle, which requires a much more detailed approach to coverage and finishing of wraps or graphics. Some examples of common requests for personal vehicle wraps include:

Color-change wraps, where all areas of painted metal on a vehicle are completely covered with a vinyl of the desired color. Care is taken to wrap between body panels, inside door openings, and into deep recesses. Hardware is often removed to accommodate a complete and comprehensive coverage.
Changing the finish on a portion of all of the vehicle with things like matte vinyl, carbon fiber, racing stripes, chrome delete wraps, and many more.

A personal wrap or personal graphics usually command a higher price, due to the more detailed coverage required and potential for extensive hardware removal and reinstallation. That being said, the final product will be well worth the investment for someone who seeks this level of detailed change to the appearance of their vehicle.

One thing to consider is that due to the level of expertise and detail required, this kind of wrap is often beyond the goals and budget of businesses who are focused on branding, marketing, or increasing their professionalism.

Whether you are a business seeking a business or commercial wrap, or an individual looking to modify the appearance of your vehicle, be sure to have a detailed discussion with the company you are considering hiring to do this important project for you.

You will want to be sure your goals, expectations and budget are well understood, and that the wrap company understands and is able to meet those objectives. Always ask to see examples or photos of projects completed by the company that are similar in scope and objectives.

Trust Saber Sign Solutions for Your Commercial Wrap Needs

Looking to enhance the look of your commercial fleet? Look no further than Saber Sign Solutions – visit our Fleet Graphics, Full Wrap, Partial Wrap, or Placed Graphics pages to learn more about each type of fleet graphic service we offer and see our galleries of work.

If you’re ready to get started, get in touch with us for a commercial wrap consultation today.

August 30, 2024

Businesses typically have very different goals in mind for vehicle graphics than an individual who is wanting to change the color or appearance of their personal vehicle.

Having a detailed discussion with your wrap company will help ensure that your expectations and budget will be well-aligned with the goals you have for your vehicle.

This article describes typical business and personal wraps, and how they differ.

Business/Commercial wraps

Businesses who apply graphics to their vehicles are typically focused on the following goals:

Creating / leveraging brand recognition. Clear display of a consistent business/brand logo creates recognition and that is continuously reinforced as the vehicle travels through its territory each and every day, and can be leveraged across multiple vehicles and vehicle types.
Reinforce professionalism of the company. A vehicle that arrives at a customer location with a clear and professional set of business branding and identification on the vehicle delivers a message of professionalism.
Advertising / marketing. Business vehicles provide an opportunity to get a business’s name and contact information in front of a broad set of potential clients as it travels from place to place each day.
Pragmatic use of budget. Businesses need to use their marketing dollars wisely. They typically prioritize visibility of brand and messaging from an appropriate viewing distance over detailing that is only visible close-up or from the interior of the car.

With the above goals in mind, business/commercial wraps typically do not include:

Vinyl coverage between body panels or between doors, inside the vehicle, or in difficult to reach areas such as between the back of a truck cab and the truck bed.
Vinyl coverage in deep recesses such as headlight/taillight recesses or screw/bolt deep recesses.
Covering rear-view mirrors, hinges or door handles.
Removing and re-installing difficult-to-remove hardware.

Examples where graphics are not included on commercial wraps:

Examples of completed commercial wraps:

A good quality commercial wrap will provide the branding and advertising that a business needs on their vehicle, installed using quality vinyl and laminates as appropriate for the design, and installed in a manner to maximize the life of the vinyl on the vehicle.

Personal wraps or vehicle graphics

Individuals who wish to enhance or change the appearance of their personal vehicle usually have very different goals in mind. These individuals are often focused on the detailed visual results which requires a much more detailed approach to coverage and finishing of wraps or graphics.

Examples of common request for personal vehicles:

A color-change wrap. All areas of painted metal on a vehicle are completely covered with a selected color-change vinyl, totally changing the color of the vehicle. Care is taken to wrap between body panels, inside door openings, into deep recesses. Hardware is often removed to accommodate a complete and comprehensive coverage, such as door handles, removing tailgates, headlights or taillights during installation.
Changing the finish on a portion or all of the vehicle. Common requests include matte vinyl, carbon fiber, racing stripes, chrome delete wraps.

A personal wrap or personal graphics usually commands a higher price due to the more detailed coverage required and potential for extensive hardware removal and re-installation. The final product will be well worth the investment for someone who seeks this level of detailed change to the appearance of their vehicle but is often beyond the goals and budget of businesses who are focused on branding and marketing.

Whether you are a business seeking a business/commercial wrap or an individual looking to modify the appearance of your vehicle, be sure to have a detailed discussion with the company you are considering hiring to do this important project for you. You will want to be sure your goals, expectations and budget are well understood, and that the wrap company understands and is able to meet those objectives. Always ask to see examples/photos of projects completed by the company that are similar in scope and objectives.

Visit our Fleet Graphics page, or our Full Wrap, Partial Wrap, and Placed Graphics galleries to learn more and see examples of projects we have completed for our clients.